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Technology is the key to helping a company’s products or services stand out from their competitors in the digital era. A 2022 survey that found that “small businesses [that] fully embrace technology are outcompeting their peers and are more optimistic about the future.” Let’s explore why IT can be so pivotal and empower companies to gain and maintain a competitive edge in a crowded marketplace.
Businesses that make data backed decisions are 23 times more likely to acquire customers. With data, companies can glean from the vast amount of data they generate. With I.T., they have access to robust analytical tools that can uncover valuable market trends and customer behaviors. By aligning those insights with their goals, organizations can gain a competitive edge.
A CRM is vital for a business to sustain success; 45% of companies report that CRM usage increases sales revenue. CRM’s enhance a company's ability to track customer interactions, analyze preferences, and then tailor marketing strategies. It is a prime example of how technology enables companies to deliver personalized experiences for their customers, whose satisfaction and loyalty increase as a result.
Over 70% of large enterprises leverage ERP systems to maintain a competitive edge. EPR’s effectiveness stems from their ability to integrate business processes, such as finance, human resources, and supply chain management. Cost savings and optimized resource allocation are achieved due to fewer human errors and more overall productivity. As a bonus, companies can also respond quickly to market changes, and as leaders all know, every second counts in the business world.
One of the biggest revolutionizers of how businesses operate is cloud computing. Its advantages are numerous and include:
By transitioning to the Cloud, companies will be fully prepared for a digital world that continues to evolve minute by minute, allowing them to surpass their competitors.
A secure digital environment - or lack of it - has a direct impact on how competitive an organization is. The average company manages approximately 162.9T of data, much of it concerning consumer behaviors, and its loss to hackers can be devastating. In the finance, healthcare, and retail industries alone, up to one-third of consumers will go elsewhere if a business is breached. With the average data theft costing organizations over $4M, cybersecurity is key to their success.
At Evolv I.T., our technicians are well-trained in implementing firewalls, conducting security audits, monitoring digital perimeters for threats, and training employees in the latest infiltration strategies used by cybercriminals. We are committed to safeguarding each client’s digital fortresses so that its reputation, data, and ability to scale are all protected, 24/7/365.
Organizations that stay ahead in today’s rapidly evolving business landscape will integrate AI and ML into their processes. With the ability to automate routine tasks, analyze vast quantities of data for patterns and insights, and make predictions, team members can become more productive and targeted in their daily tasks. Additionally, for an extra edge in customer service, organizations can implement AI-powered chatbots while ML algorithms can streamline supply chain management. For innovative organizations, today’s technology contains many opportunities for distinguishing themselves from their competitors.
27% of U.S. employees work remotely. This points to a crucial change in the business environment: team members are not always able to walk across the hall to ask their supervisor a question or sit down together to collaborate on a project. Technology helps overcome this gap through video conferencing, collaborative platforms, and project management software. With seamless communication, organizations will see accelerated decision-making and enhanced productivity.
At Evolv I.T., we believe in the power of transformative technology to accelerate a company’s growth. We recommend partnering with an industry expert, like Evolv I.T., who can provide you with innovative resources, best-in-class support, innovative solutions, and business continuity.
With Evolv I.T. as your dedicated partner, we’ll help you go further than you ever thought possible.
